Innovation
The strength to foresee future social issues, and produce undiscovered new value
Since our founding 15 years ago, ANH TIN has contributed to solutions to social problems and the realization of new value.
But the world today is facing a period of great transition. In order for ANH TIN to make even greater contributions, we believe that innovation is necessary.
We need to develop new products, services, and businesses that go beyond the needs of today to anticipate the social issues that could arise in the near future.
The new and unseen value that these will create is what ANH TIN considers innovation.
We will lead the way in perceiving unforeseen social issues and put forth the total solutions that only Kubota can provide, based on innovation as the strength that will build the foundations of the future.
The Solutions that Shape Our Vision
In ANHTIN's Long-Term Vision, we outline our mission to contribute to society through our business fields of the environment, and our aim to become an “Essentials Innovator for Supporting Life” committed to a prosperous society and cycle of nature that is indispensable to society. For these reasons, we have accelerated our innovations that leads to problem-solving and are working to create total solutions through a wide range of products, technologies, and services. Through these efforts, we will contribute to resolving environmental and social issues through our businesses.
R&D
ANH TIN's technologies have always developed alongside society. We think carefully on what the world truly needs, embody those needs in products that generate new value, and share them with the world. We have continuously refined our technologies and accumulated engaged in extensive processes of trial and error over the last 15 years, all in order to contribute to society. By integrating this wealthy of technology and insight with AI, IoT, and other cutting-edge technologies, using the former as a foundation has allowed ANH TIN to envision the future in the form of smart agriculture and smart water infrastructure. ANH TIN’s R&D forms the foundation for our realization of innovations.
Open Innovation
Society is always in flux, and changes minute by minute. We believe that swift, ongoing efforts are vital, both to anticipate issues society will encounter, and to proactively incorporate cutting-edge insights and technologies in order to resolve them before they become pressing. To achieve this, ANH TIN promotes open innovation in partnership with startups, universities, research institutes, and more. Kubota coordinates with external partners in order to be the first to grasp the issues, generate as-yet unseen new value, and accelerate the pace of our innovation. This is the role of open innovation.
Open Innovation – Accelerating the Creation of New Value
At ANH TIN, we are expanding our value chains respectively in the areas of food, water, and the environment, seeking to produce as-yet unseen new value. We consider coordination with external partners to be vital in order to advance with these efforts swiftly. Toward that end, ANH TIN is progressing with open innovation to strengthen coordination with our external partner startups, universities, and research institutions.
